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About
When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology firms, Gary Pisano explores the dynamics of superior product and process development in a highly competitive industry that lives and dies by its R&D and depends heavily on rapid time to…
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Editions
1 edition- Hardcover · English · 1996Harvard Business School Press · 343 pages · 9780875846507
Biotechnology industriesCase studiesChemical industryCompetition, InternationalEconomic aspectsEconomic developmentInternational CompetitionManufacturing processes
