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"The E-Commerce Book: Building the E-Empire leads readers through E-Commerce basics, showing how both large and small companies are riding the wave to huge success. The book focuses on business concepts, and how to apply technology in order to be successful. It covers globalizing your company, marketing and advertising, market trends, vendor solutions, and must-know technologies such as credit card verification systems, security, auction technologies, storefronts and overall technology architecture. The final portion of The E-Commerce Book focuses on how to utilize E-Commerce solutions from…

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Editions

2 editions
  • Other · English · 2000
    Morgan Kaufmann · 250 pages · 9780124211612
  • Other · English · 1999
    Academic Pr · 300 pages · 9780124211605
Electronic commerceComputer networksBusiness enterprisesManagementInternet marketingBusiness enterprises--computer networksHf5548.32 .k667 2000