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An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
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Editions
14 editions · 2 languages- Paperback · English · 2007Ig Publishing · 240 pages · 9780978843106
- Paperback · English · 1984Pocket · 288 pages · 9780671531492
- Paperback · English · 1980Pocket · 9780671835729
- Paperback · English · 1979Hidden Persuaders - Vance PackardPocket Books · 9780671810351
- Paperback · English · 1977Hidden PersuadersPocket · 9780671819958
- Paperback · English · 1972Pocket · 9780671771621
AdvertisingSocial aspectsSocial aspects of AdvertisingMotivation research (Marketing)Psychological aspects of AdvertisingPublicidadAspectos psicológicosPsychological aspects