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The innovation codeJeffrey Thomas DeGraff

The innovation code

2017141 pages
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About

From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other. DeGraff identifies four contrasting types of innovators. There's the wild experimentation of The Artist, the pragmatic caution of The Engineer, the urgent competitiveness of The Athlete, and the patient community-building of The Sage. He includes exercises so readers can find where they fit into this framework, and shows how to build, manage, and embrace the…

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Editions

1 edition
  • Other · English · 2017
    Berrett-Koehler Publishers · 141 pages · 9781523084760
Creative ability in businessOrganizational changeOrganizational behavior