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"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement…
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Editions
9 editions · 5 languages- Paperback · English · 2011Crown Business · 336 pages · 9780307887894
- Paperback · English · 2011Portfolio Penguin · 320 pages · 9780670921607
- Other · English · 2011Random House Digital Inc. · 62 pages · 9780307887917
- Other · English · 2011Lean StartupPenguin Books, Limited · 9780670921621
- Paperback · German · 2014Lean Startup9783868815672
- Paperback · Indonesian9781524762407
New York Times bestsellerNew business enterprisesOrganizational effectivenessConsumers' preferencesConsumer behaviorEntrepreneurshipLong Now Manual for CivilizationInnovations







