The marketer's visual tool kit

From earliest childhood, we learn by watching, and it remains in our nature to solve problems visually. Yet this ability is sadly underused in business. "I'm not an artist," the typical marketer or manager might protest. The secret is that you don't have to be; anyone can use visual tools to enhance thinking and communication - with a little help from this unique guide. Far more than a book about creativity, The Marketer's Visual Took Kit contains dozens of visual aids for solving everyday marketing problems. Using true-to-life scenarios, the book shows how to create "models" of the issues…