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Editions
3 editions- Hardcover · English · 2002Gingko Press · 160 pages · 9781584230502
- Paperback · English · 1984Vanguard Press · 9780814908860
- Other · English · 1967Beacon Press · 157 pages · 9780807061893
Social psychologyAdvertisingConsumersCommunicationAdvertising, psychological aspectsPsychological aspects