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Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
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Editions
3 editions- Other · English · 1997University of Illinois Press · 383 pages · 9780252066597
- Other · English · 1985Vintage Books · 383 pages · 9780394732466
- Other · English · 1984Morrow · 383 pages · 9780688022563
AdvertisingHistoryPublicitéReclameHistoireWerbungGeschichteAdvertising, history