The Proust Effect

The senses can be powerful triggers for memories of our past, eliciting a range of both positive and negative emotions. The smell or taste of a long forgotten sweet can stimulate a rich emotional response connected to our childhood, or a piece of music transport us back to our adolescence. Sense memories can be linked to all the senses - sound, vision, and even touch can also trigger intense and emotional memories of our past. In The Proust Effect, we learn about why sense memories are special, how they work in the brain, how they can enrich our daily life, and even how they can help those…