The Second Digital Turn

In the early 1990s the design professions were the first to intuit and interpret the new logic of digital design and fabrication. Digital mass-customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything. In this book, Mario Carpo suggests that the same technical logic, now applied to all kinds of immaterial objects and to commerce at large, is heralding a new society without scale, where bigger markets will not make anything cheaper. he early tools for digital design and production spawned a style of…