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Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.
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Editions
1 edition- Other · English · 2006Harvard Business School Press · 211 pages · 9781591397830
CommerceEconomicsSuccess in businessPublic RelationsEmployee loyaltyEmployee motivationPersonnel ManagementCustomer loyalty