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Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago, and traditional approaches to corporate problems are becoming increasingly less effective. And yet, as the authors of The Unbounded Mind point out, MBA programs still preach--and thousands of American firms hold sacred--an antiquated system of business thinking that is wholly inadequate to the problems they face. In this groundbreaking work, two pioneering thinkers in business studies, Ian I. Mitroff and Harold A. Linstone,…
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Editions
1 edition- Other · English · 1993Oxford University Press · 177 pages · 9780195077834
Critical thinkingBusiness educationStudy and teaching (Higher)United StatesKaufmannische BerufsbildungEnseignement commercialVernieuwingCreativite dans les affaires
