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"In this study, Jessica C. E. Gienow-Hecht challenges long-standing analyses of the United States' "cultural imperialism" that emphasize the policy makers' determination to export U.S. culture in order to spread capitalism and gain access to overseas markets and raw materials. She also contests the claims by scholars of reception theory that foreign audiences deliberately condition the reception of U.S. culture abroad. Studying the example of the U.S. Army newspaper the Neue Zeitung - published for the German population from 1945 to 1955 - she convincingly demonstrates that U.S. officials…
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Editions
1 edition- Other · English · 1999Louisiana State University Press · 230 pages · 9780807123102
HistoryNeue Zeitung (Munich, Germany)RelationsLANGUAGE ARTS & DISCIPLINESCulturele invloedenInternational relationsJournalismNieuwsbladen






