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"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media--a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans…
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Editions
5 editions- Other · English · 2018173 pages · 9781783538102
- Other · English · 2018Taylor & Francis Group · 9781351111614
- Other · English · 2018Taylor & Francis Group · 9781351111638
- Other · English · 2018Taylor & Francis Group · 9781351111607
- Other · English · 2018Taylor & Francis Group · 9781351111621
Internet in public relationsCorporate imageSocial mediaInternet






