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Postwar America was a period of tremendous innovation, in business and at home. Countless products were invented for and marketed to the housewife, promising to make her work easier, to make her home cleaner, and her family's life better. More than a half-century since its invention, Tupperware remains among the most memorable from those years of excess and optimism. While his product languished on department store shelves, eccentric inventor Earl Tupper sought a new way to market and sell his durable plastic storage containers. He found the sales revolution he was looking for in trailblazing…
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1 edition- Other · English · 2008University Press of Florida · 250 pages · 9780813032276
Plastic tablewareTupperware Home PartiesTupperware CorporationHome parties (Marketing)Plastic container industryHistoryTablewareContainer industry





