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Editions
4 editions- Paperback · English · 1992Sage Publications Ltd · 256 pages · 9780803984318
- Other · English · 2012SAGE Publications, Limited · 312 pages · 9781446205129
- Other · English · 2009SAGE · 302 pages · 9781412948388
- Other · English · 1992Sage Publications · 248 pages · 9780803984301
Communication planningMass mediaPlanningCommunication StudiesCommunication (Specific Aspects)Business/EconomicsEuropeUSA