Utility Maximization, Choice and Preference

A classically rational subject is a maximiser: he chooses the best alternative(s) according to some utility function, a paradigm going back to the eighteenth century. One of the ways to overcome its well-known deficiences is to extend it to take into account insenitivity threshold as well as the context of choice. This book gives a systematic overview on the extended utility maximisation theory covering the classic theory, the theory of utility maximisation within a context-free or context-dependent threshold, and the related preference and choice models. The presented models will be helpful…