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About
Customers and markets identify needs and problems and companies design products and services to fill or solve them. While this relationship may seem straightforward, the development process in most companies is often a root cause for customer dissatisfaction and can lead to substantial waste throughout an enterprise. Mistakes made on the proverbial drawing board can have a significant impact on an organization for many years. Therefore, the application of lean thinking and detailed mapping to the development process is especially important, particularly when one considers the ever shortening…
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Editions
3 editions- Ebook · English · 2008Taylor and Francis · 9781420089783
- Other · English · 2008Taylor & Francis · 9781563273728
- Other · English · 2008Taylor & Francis Group · 127 pages · 9781281372482
BusinessNew productsNonfictionTime to market (New products)Marketing






