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About
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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Editions
1 edition- Other · English · 2011Palgrave Macmillan · 250 pages · 9780230110267
Social mediaInternet marketingSocial responsibility of businessBranding (Marketing)Economic aspectsCapitalismNew York Times bestseller