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Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.
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Editions
1 edition- Paperback · English · 2001Wiley · 282 pages · 9780471496458
Internet marketingMarketing sur InternetE-commerceMarketingInternet