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A member of the Obama campaign's New Media Team provides the ultimate social marketing case study! Explores the rationale behind MyBO, social networking profiles, and how the campaign organization was designed to to expand from the center into the heart of the grassroots movement.
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Editions
4 editions · 2 languages- Other · English · 2009Yes We Did! an Inside Look at How Social Media Built the Obama BrandNew Riders Publishing · 216 pages · 9780321648693
- Other · English · 2009New Riders · 199 pages · 9780321631534
- Paperback · Spanish · 2010Ediciones Deusto · 208 pages · 9788498751031
- Paperback · Spanish · 2010Gestión 2000 · 208 pages · 9788498750546
Politics and governmentSocial mediaPresidentsPolitical campaignsPresidential candidatesElectionMarketingComputer network resources