- Managing brand equityDavid A. Aaker
- Strategic market managementDavid A. Aaker
- Building Strong BrandsDavid A. Aaker
- Brand leadershipDavid A. Aaker, Erich Joachimsthaler
- Advertising managementDavid A. Aaker
- Developing business strategiesDavid A. Aaker
- Strategic Market Management (Strategic Market Managment)David A. Aaker
- Marketing researchDavid A. Aaker, V. Kumar et al.
- Brand LeadershipDavid A. Aaker
- Brand Portfolio StrategyDavid A. Aaker
- Construir Marcas Poderosas / Building Strong BrandsDavid A. Aaker
- ConsumerismDavid A. Aaker, George S. Day
- Consumerism, 4th EdDavid A. Aaker
- Marketing researchDavid A. Aaker, George S. Day
- ConsumerismDavid A. Aaker
- Essentials of marketing researchV. Kumar, David A. Aaker et al.
- Construir marcas poderosasDavid A. Aaker
- Multivariate analysis in marketingDavid A. Aaker
