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Advertising managementDavid A. Aaker

Advertising management

David A. Aaker
1975578 pages
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4 editions

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Editions

4 editions
  • Other · English · 1992
    Prentice Hall · 593 pages · 9780130141019
  • Other · English · 1987
    Prentice-Hall · 564 pages · 9780130160232
  • Other · English · 1982
    Prentice-Hall · 560 pages · 9780130160065
  • Other · English · 1975
    Prentice-Hall · 612 pages · 9780130159748
ManagementAdvertisingPublicitéGestionWerbungAdvertising agencies