Gerald Zaltman

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10 books

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How Customers ThinkGerald Zaltman
How Customers Think
Gerald Zaltman · 2003 · 352 pages
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Dynamic educational changeGerald Zaltman
Dynamic educational change
Gerald Zaltman · 1977 · 364 pages
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Innovations & organizationsGerald Zaltman
Innovations & organizations
Gerald Zaltman · 1973 · 212 pages
Want to read
Como piensan los consumidoresGerald Zaltman
Como piensan los consumidores
Gerald Zaltman · 2004 · 400 pages
Want to read
Strategies for planned changeGerald Zaltman
Strategies for planned change
Gerald Zaltman · 1977 · 404 pages
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Creating social changeGerald Zaltman
Creating social change
Gerald Zaltman · 1972 · 676 pages
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Consumer behaviorGerald Zaltman, Melanie Wallendorf
Consumer behavior
Gerald Zaltman, Melanie Wallendorf · 1979 · 684 pages
Want to read
Management principles for nonprofit agencies and organizationsGerald Zaltman
Management principles for nonprofit agencies and organizations
Gerald Zaltman · 1979 · 584 pages
Want to read
Organizational buying behaviorThomas V. Bonoma, Gerald Zaltman
Organizational buying behavior
Thomas V. Bonoma, Gerald Zaltman · 1978 · 159 pages
Want to read
Marketing metaphoriaGerald Zaltman
Marketing metaphoria
Gerald Zaltman · 2008 · 243 pages
Want to read

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