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Mary Jo Bitner
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Mary Jo Bitner
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4 books
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Services marketing
Valarie A. Zeithaml, Mary Jo Bitner
Services marketing
Valarie A. Zeithaml
,
Mary Jo Bitner
· 1996 · 668 pages
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Services marketing
Valarie A Zeithaml, Valarie Zeithaml et al.
Services marketing
Valarie A Zeithaml
,
Valarie Zeithaml
,
Mary Jo Bitner
· 1999 · 678 pages
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Services marketing
Valarie Zeithaml, Mary Jo Bitner et al.
Services marketing
Valarie Zeithaml
,
Mary Jo Bitner
,
Dwayne D. Gremler
· 2002 · 688 pages
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Service Marketing (SIE)
Valerie Zeithalm, Mary Jo Bitner et al.
Service Marketing (SIE)
Valerie Zeithalm
,
Mary Jo Bitner
,
Dwayne Gremler
· 2005
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