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Services marketingValarie A. Zeithaml, Mary Jo Bitner

Services marketing

Valarie A. Zeithaml, Mary Jo Bitner
1996668 pages
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10 editions

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Editions

10 editions
  • Hardcover · English · 2017
    McGraw-Hill Education · 544 pages · 9780078112102
  • Paperback · English · 2002
    Services Marketing (The McGraw-Hill Series in Marketing)
    Mcgraw-Hill (Tx) · 608 pages · 9780071148818
  • Other · English · 2023
    McGraw-Hill Education · 560 pages · 9781260260526
  • Other · English · 2023
    McGraw-Hill Education · 9781260564167
  • Other · English · 2013
    McGraw Hill Education (India) Private Limited · 711 pages · 9781259026812
  • Other · English · 2012
    McGraw Hill Higher Education · 9780071086967
MarketingService industriesCustomer servicesDienstleistungEllipses-MarketingIndustrias de serviciosMercadotecniaRelaciones con los clientes