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- Market segmentationMalcolm McDonald, McDonald, Malcolm. et al.
- Competitive marketing strategy for EuropeLinden Brown, McDonald, Malcolm.
- Market segmentationMcDonald, Malcolm., Ian K. Dunbar
- Key account managementMcDonald, Malcolm.
- Key customersMcDonald, Malcolm., Beth Rogers et al.
- Key Account ManagementMcDonald, Malcolm., Diana Woodburn
- Malcolm McDonald on marketing planningMcDonald, Malcolm.
- Marketing plansMcDonald, Malcolm.
- Key Account PlansLynette Ryals, McDonald, Malcolm.
- e-MarketingMcDonald, Malcolm., Hugh Wilson
- The marketing auditMcDonald, Malcolm., John Leppard
- Marketing Strategy in the Digital AgeElizabeth Daniel, Hugh Wilson et al.
- Marketing due diligenceMcDonald, Malcolm.
