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Editions

6 editions
  • Paperback · English · 1998
    Trans-Atlantic Publications · 376 pages · 9780333733691
  • Other · English · 2015
    Wiley & Sons, Limited, John · 512 pages · 9781119207863
  • Other · English · 2012
    Wiley & Sons, Incorporated, John · 512 pages · 9781118432754
  • Other · English · 2012
    Wiley & Sons, Incorporated, John · 512 pages · 9781118432730
  • Other · English · 2012
    Wiley & Sons, Incorporated, John · 512 pages · 9781118432747
  • Other · English · 1998
    Macmillan · 376 pages · 9780333733707
MarketingMarket segmentationMarket researchBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsBusinessMarketing - General