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Why are you drawn to one box of cereal over another or one brand of jeans over another? Why do you think about that model with the gorgeous skin when you are buying moisturizer? In 30-Second Seduction, Andrea Gardner sheds light on the many ways advertisers target and seduce women. Ads impact every woman in a different way. Prepare yourself for the seduction by knowing why you buy.
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Editions
1 edition- Paperback · English · 2008Seal Press · 220 pages · 9781580052122
Women consumersWomen in advertisingMarketing