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About
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
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Editions
2 editions- Other · English · 2014232 pages · 9780062215673
- Other · English · 2014HarperCollins Publishers · 9780062215680
MarketingManagementVerbraucherverhaltenMarkenpolitikKundenorientierungKundenmanagementMarkenartikelCommerce