The second edition of this popular book brings students fully up to date with the latest methods and techniques in choice analysis. Comprehensive yet accessible, it offers a unique introduction to anyone interested in understanding how to model and forecast the range of choices made by individuals and groups. In addition to a complete rewrite of several chapters, new topics covered include ordered choice, scaled MNL, generalized mixed logit, latent class models, group decision making, heuristics and attribute processing strategies, expected utility theory, and prospect theoretic applications.…
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Editions
11 editions
Hardcover · English · 2005
Cambridge University Press · 742 pages · 9780521844260
Other · English · 2015
Cambridge University Press · 9781316136232
Other · English · 2015
Cambridge University Press · 1216 pages · 9781107465923
Other · English · 2015
University of Cambridge ESOL Examinations · 1216 pages · 9781107092648
