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Be UnreasonablePaul Lemberg

Be Unreasonable

2007224 pages
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2 editions
Nonfiction

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When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking.Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you…

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Editions

2 editions
  • Hardcover · English · 2007
    McGraw-Hill · 224 pages · 9780071481632
  • Ebook · English · 2007
    McGraw-Hill · 9780071510400
NonfictionBusinessSuccess in businessOrganizational effectiveness