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A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death…
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Editions
2 editions- Ebook · English · 2009Ebury Publishing · 9781407022277
- Paperback · English · 2009Ebury Press · 384 pages · 9780091927042
Current EventsMedia StudiesNonfictionSoft drink industrySocial responsibility of businessAdvertising, carbonated beveragesCoca-cola companyAdvertising