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Beyond BrandingNicholas Ind

Beyond Branding

2004236 pages
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2 editions

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Editions

2 editions
  • Paperback · English · 2006
    Kogan Page · 236 pages · 9780749443993
  • Hardcover · English · 2004
    Kogan Page · 236 pages · 9780749441159
Brand name productsProduct managementBrand choiceBusiness namesIntegrityBusiness ethics