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Beyond SEO by Sachin Saxena is a strategic guide for businesses navigating digital visibility in a world where AI-powered search engines are reshaping how brands get discovered, evaluated, and recommended. For two decades, SEO was the primary discipline of digital visibility. Ranking on Google meant being found. Traffic meant opportunity. But the rules are changing. AI engines like ChatGPT, Perplexity, and Google AI Overviews are becoming the first point of discovery for millions of users — and they don't rank websites. They cite sources, recommend brands, and generate answers from content…
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1 edition- Other · English · 2026OWT India · 9789357821315
Search engine optimizationAI search optimizationDigital marketing strategyGenerative engine optimizationAnswer engine optimizationDigital authorityContent strategyBrand visibility