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Web Design and Marketing Solutions for Business WebsitesKevin Potts

Web Design and Marketing Solutions for Business Websites

2007400 pages
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3 editions

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This a book written for web designers, web strategists, business owners and others who have responsibility to making a business website sing. It covers accessibility, content, handling a redesign, search engine optimization, how to handle different parts of a corporate site (about us, etc.) and off-site marketing like newsletters. It is not a technical book by any means; there are few code examples. It was written to be more strategic, more like a handbook for those making important decisions about a site.

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Editions

3 editions
  • Paperback · English · 2008
    Apress · 400 pages · 9781430214724
  • Paperback · English · 2007
    friends of ED · 400 pages · 9781590598399
  • Other · English · 2007
    Springer London, Limited · 9781430202622
business websiteswebsite strategycorporate websitesaccessibilitycontent strategyElectronic commerceInternet advertistingWeb sites