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"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.
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Editions
3 editions- Other · English · 2013Elgar Publishing Limited, Edward · 201 pages · 9780857936226
- Other · English · 2011Elgar Publishing Limited, Edward · 9780857938145
- Other · English · 2011Edward Elgar · 201 pages · 9781849800921
Product managementQuality of work lifeIndustrial relationsBranding (Marketing)Personnel managementMarketing