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About
"Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience" - one that your customers will not only remember but actively seek online."--BOOK JACKET.
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Editions
1 edition- Hardcover · English · 2001McGraw-Hill Companies · 285 pages · 9780658003073
Branding (Marketing)Internet marketingBrand name productsMarketing