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About
From inside front cover: [Kotter and Whitehead] reveal how to protect good ideas and win the support needed to deliver valuable results. ... Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convicing responses that save the day.
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Editions
5 editions- Audiobook · English · 2013Brilliance Audio · 4 pages · 9781469231747
- Hardcover · English · 2010Harvard Business Review Press · 206 pages · 9781422157299
- Audiobook · English · 2010Brilliance Audio · 9781441872319
- Other · English · 2010Brilliance Audio · 9781441872326
- Other · English · 2010Brilliance Audio · 9781441872333
Creative ability in businessPersuasion (Rhetoric)Public relationsPublic speakingSales promotionsSales promotion
