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Client scienceRachel Killeen

Client science

2010221 pages
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1 edition

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One of the greatest challenges confronting people who provide professional services is differentiation - how do you stand out from the crowd? Examining this issue, this text also addresses attracting new clients in the face of intense competition and building long-term profitable relationships with your existing customers.

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Editions

1 edition
  • Other · English · 2010
    Institute of Chartered Accountants in Ireland · 221 pages · 9780903854931
MarketingManagementPlanningBusiness and Management