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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
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Editions
2 editions- Other · English · 1998Berrett-Koehler Publishers, Incorporated · 9781605097619
- Other · English · 1997Berrett-Koehler Publishers · 277 pages · 9781576750094
Creative ability in businessTechnological innovationsManagementOrganizational learningOrganizational changeOrganizational behaviorOrganizational effectiveness