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Creating breakthrough productsJonathan Cagan, Craig M. Vogel

Creating breakthrough products

Jonathan Cagan, Craig M. Vogel
2002279 pages
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3 editions
Nonfiction

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This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

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Editions

3 editions
  • Ebook · English · 2007
    FT Press · 9780768668032
  • Other · English · 2002
    Financial Times/Prentice Hall PTR · 302 pages · 9780139696947
  • Other · English · 2001
    Pearson Education, Limited · 336 pages · 9780132618625
Product managementProduction planningMarketing researchNew productsBusinessNonfiction