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Customer equityRobert C. Blattberg, Gary Getz et al.

Customer equity

Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
2001228 pages
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Editions

1 edition
  • Hardcover · English · 2001
    Harvard Business School Press · 228 pages · 9780875847641
Service a la clienteleFideliteKlantgerichtheidCustomer servicesConsommateursRelations avec la clienteleCustomer loyaltyMarketing