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About
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
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Editions
4 editions- Hardcover · English · 2009Palgrave Macmillan-3PL · 284 pages · 9780230222403
- Other · English · 2016Macmillan Education UK · 224 pages · 9781137494337
- Other · English · 2016Macmillan Education UK · 232 pages · 9781137494344
- Other · English · 2009Palgrave Macmillan · 9780230222410
Digital mediaAdvertising media planningAdvertisingReklamDigitala medierPlans médiasMédias numériquesPublicité