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Digital assassinationRichard Torrenzano

Digital assassination

2011306 pages
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3 editions
Nonfiction

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"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with…

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Editions

3 editions
  • Paperback · English · 2011
    St. Martin's Griffin · 306 pages · 9781250013699
  • Other · English · 2011
    St. Martin's Press · 9780312617912
  • Other · English · 2011
    St. Martin's Press · 9781429989381
ReputationBUSINESS & ECONOMICS / LeadershipPublic opinionInternetSecurity measuresCOMPUTERS / Internet / GeneralWorld Wide WebBUSINESS & ECONOMICS