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By getting direct involvement from their customers, you can generate ideas, market test new products and create brand advocates more effectively and efficiently than by using traditional methods, e-preneur is the first book to survey, analyse and make sense of how to harness this powerful new marketing tool.
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Editions
2 editions- Other · English · 2009Crimson · 256 pages · 9781854584588
- Other · English · 2008Career Press · 9781564149992
Collective behaviorEconomic aspectsEconomic aspects of Collective behaviorEconomic aspects of Web 2.0Electronic commerceEntrepreneurshipInternet industryWeb 2.0