Event design

"Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'Imagineering'. This book brings together a wide range of international experts in the fields of events, design and Imagineering to examine the event design…