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About
From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion.
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Editions
3 editions- Other · English · 2011Penguin Random House · 400 pages · 9781446440995
- Other · English · 2011Penguin Random House · 400 pages · 9780099505624
- Other · English · 2010William Heinemann · 392 pages · 9780434016914
Persuasion (Psychology)Conflict management
