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It is easy to think of sport as "fun and games," yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools, and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports-not only of competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomena such as migration, labor, commerce, and politics affect the athletes and the fans,…
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1 edition- Other · English · 2010Paradigm Publishers · 270 pages · 9781594517570
Sociological aspectsSports and globalizationSportsGlobalizationSports, social aspectsPolitical aspectsEconomic aspectsMarketing