got milk?

"Isolation. Desperation. Torture. What strange origins for an advertising campaign and for a book." So begins this engrossing, witty, irreverent, and richly entertaining account of a milk promotion that started modestly but exploded into a national phenomenon. Jeff Manning, the creative genius behind Got Milk?, traces the Got Milk? campaign from its inception in a stuffy hotel room in Southern California to its spectacular emergence on television screens, billboards, magazines, buses, T-shirts, and virtually anywhere else the eye looked. The result: a book that's even more fun than the ads it…